Founder Focused, Investor Driven.

Many early-stage entrepreneurs don’t have an instinctual notion of how they’ll acquire consumers. They may be familiar with the typical levers to pull and experiments to do, but each firm is unique — and in some cases, highly unique if they’re working in a new area or domain. Whether you’re a consumer brand attempting to perfect early paid marketing or a business planning its go-to-market strategy, the best way to get up to speed quickly is to learn from others who have been there before you.

Our partners have worked with hundreds of founders on their early growth and customer acquisition plans and trials, in addition to being entrepreneurs themselves. We’ve seen every type of company, sector, and approach imaginable, and we make a point of sharing what we know (along with hard-won lessons from our prior businesses) in weekly working sessions between partners and founders. If we don’t know the solution, we’ll find someone who does. It is our responsibility to make it simple to locate.

Wavelaunch allows everyone in our community (from all of our companies) to openly share their concerns and difficulties, ask questions, explain their challenges, and share what they’ve learned with others.

Finally, we have a real-world database of hundreds of specialists from various functional areas that we can connect to our clients to deliver tailored, situation-specific advice. These individuals, who have worked at organizations both inside and outside the Wavelaunch portfolio, have told us everything they know in great detail so that we can connect them to the relevant problem-solving possibilities on demand. So, whether a startup has to restructure its sales force, do an A/B test on its landing page, or calculate its CAC and LTV, we can set them up for a call, coffee, or meeting to solve the problem and propel them forward quickly.

Growth isn’t something that happens by itself. It’s a grind. It’s navigating the frontier without a map and hacking through the forest. Every time. When that’s your reality, all you can hope for are the best guides, and we’ve got you covered.

Our investments are split between two funds, each with slightly different criteria. Our seed fund is made up of “science or innovation experiments” in which we are frequently the lone investor. Our main fund invests in more traditional enterprises in all fields of technology, from early to later stages.

We search for “A” teams and founders – entrepreneurs who know what they know (and are the best in the world at it), but also know what they don’t know and are willing to develop strong teams to fill in the gaps. We put more emphasis on people than on a specific strategy because plans are subject to change.